In times of economic uncertainty, corporates cut back on industry association memberships. In the Anglo-Saxon world, where industry associations proliferate, there is often duplication within the same sector. The weakest performing association will lose members quickly if it is not performing.
This realisation led Message Shapers Public Affairs to develop a unique methodology for measuring an industry association's resilience.
The work was borne from a series of organisational audits carried out by the Message Shapers team, often in conjunction with an advocacy audit.
Rather than look purely at financial resilience, we have taken apart the essential functions of a not-for profit organisation and created metrics for each of the following three criteria:
We understand that
+ strong relevance
+ strong reputation
It's time to measure your resilience.
Using the tool we have developed, we have plotted the resilience of over 40 industry associations so far. We have analysed the sustainability of our clients and also other associations in their sector.