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    <lastmod>2016-11-23</lastmod>
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      <image:title>Blog</image:title>
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    <loc>http://www.messageshapers.com.au/blog/2016/11/23/how-we-can-learn-from-frances-sunday-trading-law-reform</loc>
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    <lastmod>2022-07-08</lastmod>
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      <image:title>Blog - How we can learn from France's Sunday trading law reform</image:title>
      <image:caption>©  AFP / Lionel Bonaventure</image:caption>
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      <image:title>Blog - How we can learn from France's Sunday trading law reform</image:title>
      <image:caption>Open Sundays</image:caption>
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      <image:title>Blog - How we can learn from France's Sunday trading law reform</image:title>
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  <url>
    <loc>http://www.messageshapers.com.au/blog/2016/11/2/profiling-a-captive-market</loc>
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    <lastmod>2016-11-02</lastmod>
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      <image:title>Blog - Profiling a captive market</image:title>
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    <loc>http://www.messageshapers.com.au/blog/2016/10/7/how-to-stay-above-a-rising-tide</loc>
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    <lastmod>2016-10-07</lastmod>
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      <image:title>Blog - How to stay above a rising tide.</image:title>
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    <image:image>
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      <image:title>Blog - How to stay above a rising tide.</image:title>
      <image:caption>Message Shapers has released its new Resilience index methodology for measuring the sustainability of industry associations and other non-profit organisations.  It is part of the Advocacy audit toolkit pioneered by Message Shapers</image:caption>
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      <image:title>Blog - How to stay above a rising tide.</image:title>
      <image:caption>Revenue.  We look at financial reserves, the income mix, major member reliance and other factors relevant to the financial health of an association</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/574502a03c44d8a75d51171f/1475812011921-LFWVZPLZHIK0QFE4WN2Q/image-asset.png</image:loc>
      <image:title>Blog - How to stay above a rising tide.</image:title>
      <image:caption>Relevance. Associations need to reflect the industry they serve. We track five metrics to understand how relevant an association is to its sector.</image:caption>
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    <image:image>
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      <image:title>Blog - How to stay above a rising tide.</image:title>
      <image:caption>Reputation. History can go a long way, but reputation is retained through proactive approaches to public affairs.</image:caption>
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    <loc>http://www.messageshapers.com.au/blog/2016/10/7/travel-tax-a-new-coalition-fault-line</loc>
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    <lastmod>2016-10-07</lastmod>
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      <image:title>Blog - Travel tax a new Coalition fault line</image:title>
      <image:caption>Departure taxes were once quite easy to spot, paid on departure in cash. Now they are hidden in the airline ticket price.</image:caption>
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  <url>
    <loc>http://www.messageshapers.com.au/blog/2016/10/7/why-we-need-an-alliance-for-tourist-visa-reform</loc>
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    <lastmod>2016-10-07</lastmod>
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      <image:title>Blog - Why we need an alliance for tourist visa reform</image:title>
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  <url>
    <loc>http://www.messageshapers.com.au/blog/2016/10/7/the-tale-of-the-notepad-the-prime-minister-and-a-minority-parliament</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2016-10-07</lastmod>
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      <image:title>Blog - The tale of the notepad, the prime minister and a minority parliament</image:title>
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  <url>
    <loc>http://www.messageshapers.com.au/blog/2016/7/20/release-of-202020-20-travel-technology-trends-for-2020</loc>
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    <priority>0.5</priority>
    <lastmod>2016-07-20</lastmod>
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      <image:title>Blog - Release of 20/2020 - 20 Travel technology trends for 2020</image:title>
      <image:caption>20/2020 - 20 travel technology trends for 2020 is available for digital download</image:caption>
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  <url>
    <loc>http://www.messageshapers.com.au/blog/2016/10/7/how-facial-recognition-will-replace-passports</loc>
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    <priority>0.5</priority>
    <lastmod>2016-10-07</lastmod>
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      <image:title>Blog - How facial recognition will replace passports</image:title>
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  <url>
    <loc>http://www.messageshapers.com.au/blog/2016/6/15/the-lessons-brexiteers-should-learn-from-australia</loc>
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    <lastmod>2016-06-15</lastmod>
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      <image:title>Blog - The lessons Brexiteers should learn from Australia</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574502a03c44d8a75d51171f/1465970989498-HD8IARGIU1SPJKI383SC/image-asset.png</image:loc>
      <image:title>Blog - The lessons Brexiteers should learn from Australia</image:title>
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      <image:title>Blog - The lessons Brexiteers should learn from Australia</image:title>
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    <loc>http://www.messageshapers.com.au/blog/2016/6/2/the-5-pro-tourism-independents-to-watch-this-federal-election</loc>
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    <lastmod>2016-06-02</lastmod>
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      <image:title>Blog - The 5 pro-tourism independents to watch this federal election</image:title>
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      <image:title>Blog - The 5 pro-tourism independents to watch this federal election</image:title>
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      <image:title>Blog - The 5 pro-tourism independents to watch this federal election</image:title>
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      <image:title>Blog - The 5 pro-tourism independents to watch this federal election</image:title>
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      <image:title>Blog - The 5 pro-tourism independents to watch this federal election</image:title>
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      <image:title>Blog - The 5 pro-tourism independents to watch this federal election</image:title>
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      <image:title>Blog - The 5 pro-tourism independents to watch this federal election</image:title>
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  <url>
    <loc>http://www.messageshapers.com.au/blog/2016/6/2/the-9-steps-to-securing-an-election-commitment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-06-02</lastmod>
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      <image:title>Blog - The 9 steps to securing an election commitment - 9 steps to an election commitment</image:title>
      <image:caption>A Message Shapers roadmap</image:caption>
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      <image:title>Blog - The 9 steps to securing an election commitment - 2013 spending - $60m Coalition vs $10m Labor</image:title>
      <image:caption>In the 2013 federal election, spending promises by the two major parties totalled $70 million ($60 million by the Coalition, $10 million by Labor).  Here’s how to get your pet project in the mix for 2016 largesse.</image:caption>
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      <image:title>Blog - The 9 steps to securing an election commitment - Idea. Research. simplify</image:title>
      <image:caption>1. Have a bold idea 2. Have your research ready 3. Simplify your ask.</image:caption>
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      <image:title>Blog - The 9 steps to securing an election commitment - Marginal seats. Platform. Minor parties</image:title>
      <image:caption>4. Find a few marginal seats 5. Offer a speaking platform 6. Reach out to minor parties</image:caption>
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      <image:title>Blog - The 9 steps to securing an election commitment - Angry mob. Jobs. Right team.</image:title>
      <image:caption>7. Mobilise the angry disaffected 8. Calculate the potential jobs 9. Back the winning team</image:caption>
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      <image:title>Blog - The 9 steps to securing an election commitment</image:title>
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    <loc>http://www.messageshapers.com.au/blog/2016/6/2/how-tourism-will-be-asked-to-fund-the-deficit</loc>
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    <lastmod>2016-06-02</lastmod>
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  <url>
    <loc>http://www.messageshapers.com.au/blog/2016/5/30/an-avoidable-pistol-to-boos-head-the-case-for-vip-jet-screening</loc>
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    <lastmod>2016-05-30</lastmod>
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    <loc>http://www.messageshapers.com.au/blog/2016/6/2/learning-from-food-revolutions-past</loc>
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    <lastmod>2016-06-02</lastmod>
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    <loc>http://www.messageshapers.com.au/blog/2016/6/2/future-traveller-tribes-2030-understanding-tomorrows-traveller</loc>
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    <lastmod>2016-06-02</lastmod>
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