Message Shapers
Public Affairs
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Message Shapers

Expert consulting for tourism and aviation policy

 

Guiding governments and businesses in developing sustainable tourism and aviation policies since 2014

Headquartered in Sydney with a satellite office in London, Message Shapers represents clients on and between continents. Our firm specialises in all strategic communication matters, from policy research to public affairs and campaign management. Whether you’re a business, membership organisation or small business owner, we will shape a message that helps you thrive in the world. We bring extensive experience and professionalism to every campaign.

In recent years we have become adept in the new field of video advocacy campaigns, leading not-for-profit organisations through from conceptualisation to execution and delivery to decisionmakers.

Get in touch with us to set up a consultation, or use the contact form at the bottom of this page to enquire whether our services are right for you.

 

Contact

➤ LOCATION

11 York St

Sydney, NSW 2000

☎ CONTACT

justin@messageshapers.com.au

 

Our services


Video Advocacy

Amplify your organization's voice and build powerful video advocacy campaigns with video messages from your grassroots supporters. We partner with Vloggi, the easiest way to collect and curate videos messages from thousands of supporters at once.

If you have never launched a video advocacy campaign, it is a great way to both engage grassroots supporters in your cause and also gain great footage for social media campaigns. Ask us how,


SWOT ANALYSES

In order to move build a resilient organisation, an analysis of the strengths, weaknesses, opportunities and threats (SWOT) is essential. 

Strengths can be defined as positive internal forces, while weaknesses are those internal forces which are considered harmful.

Opportunities are external factors, such as gaps in the market that can be exploited, while threats are the negative conditions created by rival or competing organisations. 


GLOBAL POLICY RESEARCH

Australia is a follower in policymaking, rather than an innovator. This is good for public affairs professionals, as it means there is a template somewhere in the world. 

Our team of multilingual policy experts trawl through European, North American and other developed countries' legislative archives to find parallels to the reform your organisation would like to see. 


BUSINESS STRATEGY

The startup and small business marketplace is still a new and fierce frontier that requires legal advice from attorneys who are deeply entrenched in the particularities of venture financing. Our firm gives you an holistic approach, so your company can get the best competitive advantage.


SOCIAL MEDIA CAMPAIGNS

If you have an issue you need engagement on, then social media is the place to both research and propagate new ideas. Our team of tech-savvy social media researchers analyse keyword, sentiment and talking points from Twitter, Facebook, SnapChat and Instagram, to build an audience profile.

Combine with our digital marketing and video advocacy campaigns to maximise your audience engagement.


ADVOCACY AUDIT

The Advocacy audit has been created as a toolkit that analyses the longterm effectiveness and sustainability of not-for profit organisations. 

The Advocacy audit groups our four most popular products into one bundle. 

  1. Resilience index - for your organisation and 10 competitors

  2. Influencer matrix - plot your issue's policymakers and influencers

  3. Issue roadmap - an exploration of your current and future policy asks

  4. Option weighting - A review of your change management strategies for the future.

 
 

 
 
We are operating own a world where one good video can lead to a massive social following for your your cause
— Mike Henry
 
 

 
 
 

Let's Chat.

Use the form below to contact us regarding your strategic communications enquiry. Please be as detailed as possible. Include your industry along with any specific document requests. To help us best service your enquiry, we recommend that you first describe the issue you’re having before telling us what you want to achieve. You may also email or call us to make an appointment.

For job opportunities, please email us your resume. We’re always looking for new and exceptional talent to lead the firm into uncharted fields of practice.