Multidisciplinary problem-solving.

 

Message Shapers has worked on some unique projects with our partners in recent years, a few of which are outlined below. 

We take a multidisciplinary approach, losing ourselves in the research before re-emerging to tackle the presentation. At the heart of all good policy lies an idea. Then the persuasion task begins, to sell that idea. 

Message Shapers understand that issues communication sits at the intersection of politics, policy and government. We tailor your message accordingly. 

 

 

CRUISING

CIVIL-MILITARY Co-operation

In mid-2016 we worked with cruise company Carnival Australia to re-examine the potential for shared civilian use of a naval facility in Sydney Harbour.  We produced a white paper outlining the issues involved, the pathways to dialogue and the options available.  

BUSINESS EVENTS

FEDERAL POLICY SETTING

In late 2015 and early 2016 we worked with the Association of Australian Convention Bureaux to define the business events sector's key policy objectives. In an integrated campaign we created infographics, detailed analysis and media tools to convince stakeholders and members.

REGIONAL TOURISM

ORGANISATIONAL REVIEW

In early 2016 we conducted a detailed analysis of Business Events Victoria's current structure, its future options and opportunities. We created a roadmap for it to use in its engagement with the Victorian government over future funding.

HOSPITALITY

Social media campaign

A fully integrated social media campaign for the Restaurant & Catering industry association targeted young hospitality workers. The campaign featured an infographic, explainer video, rich video content and a Facebook poll.  

AVIATION

LEGISLATION REVIEW

In mid-2015 we worked with Queensland Airports group to investigate legislative hurdles to the expansion of regional airports in Australia. The project's output was an in-depth study that guided municipal engagement. 

RESTAURANTS

instagram issue campaign

In 2015 we worked with Restaurant & Catering  to devise, design and implement a social media campaign using Instagram. We used this to generate collateral for direct political engagement. Visit the campaign website here or search #savoursunday

DESTINATION MARKETING

Travel guide

In mid-2015 we worked with Misfits Media and the New Caledonia Tourism Board to create a supplement to shift perceptions of the Pacific destination. This built on an earlier report for the Ministère des Outre-Mer examining blockages to tourism growth.

 

NICHE IDENTIFICATION

Remembrance tourism

Ahead of the centenary of the liberation of Villers-Brettoneux by Australian-led Allied forces, we worked with the French Tourism Board to understand the key drivers of remembrance tourism by Australians to the Western Front. We supplemented this with a piece looking at New Zealand travellers.