Knowing who matters to your issue


Through our unique Stakeholder Matrix program, we offer strategic advice on who you need to be influencing and how. 

In addition to ministerial portfolio holders, we plot every influencer, backbencher, departmental official and staffer to create a Who’s Who of your issue.

We can then tailor your message to each individual audience for maximum effect.

Our data team creates an index based on four criteria:

  • Influence.  We rank the power of an individual on the area of your policy
  • Interest. We analyse any commentary on or support for your issue 
  • Relevance. We chart the portfolios of all policy makers
  • Potency. We chart whether the issue is a vote-winner or loser for this lawmaker