Services

RESEARCH

WHITE PAPERS

To outline a new policy position to a broad range of stakeholders, a white paper is the ideal format. 

Our white papers are beautifully-presented to catch the eye, but also meticulously referenced to convince skeptics. 

SUBMISSIONS

A submission is a reply to an existing governmental review, enquiry or budget. Attention needs to be paid to presenting your arguments in a logical, impassion ate manner.

Submissions reach a captive audience within government departments, making visual elements less important than consistency of argument.

MINISTERIAL BRIEFS

If your government relations team succeeds in getting a ministerial level meeting, a cabinet paper will be required.

Typically a two-page document, the ministerial brief is an art form in brevity and clarity. 

VISUALISE

POLICY INFOGRAPHICS

For time-poor decision makers, our four-page primers deliver your message fast.  

Designed as meeting handouts, our policy infographics feature: 

• Bespoke icons created for your policy
• Data visualisation through charts and graphs
• Logical progression of your policy argument

POLICY EXPLAINER VIDEOS

Boiling your policy ask down to a 90-second is hard. But explainer videos need to be part of your toolkit if you want to reach the under-30s demographic. 

We work with talented video creators to both animated and live-action videos. Our service includes: 

• Research and insight mining
• Script writing and policy refinement
• Liaison with video producers

BENCHMARK

ADVOCACY AUDITs

Membership-based organisations both serve their members and are also beholden to them. From a policy standpoint, reaching a consensus position is often difficult. Message Shapers has worked with a number of industry associations, professional bodies and sector alliances to define and refine policy objectives.

By contracting an outside policy auditor, the independence of the association management can be retained and objectivity applied. 

We apply a methodology to policy audits that includes:

• Member consultation. Ensure everyone's voice is heard in your organisation
• Issue indexing. Identifying what will make an impact and what is just legacy
• Gamechanger identification. Lets you know where to concentrate your efforts

TARGET

STAKEHOLDER MATRIX

Through our unique Stakeholder Matrix program, we offer strategic advice on who you need to be influencing and how. 

In addition to ministerial portfolio holders, we plot every influencer, backbencher, departmental official and staffer to create a Who’s Who of your issue.

We can then tailor your message to each individual audience for maximum effect.

Our data team creates an index based on four criteria:

• Influence.  We rank the power of an individual on the area of your policy
• Interest. We analyse any commentary on or support for your issue 
• Relevance. We chart the portfolios of all policy makers
• Potency. We chart whether the issue is a vote-winner or loser for this lawmaker