How to stay above a rising tide.

In times of economic uncertainty, corporates cut back on industry association memberships. In the Anglo-Saxon world, where industry associations proliferate, there is often duplication within the same sector. The weakest performing association will lose members quickly if it is not performing. 

Message Shapers has released its new Resilience index methodology for measuring the sustainability of industry associations and other non-profit organisations. 

It is part of the Advocacy audit toolkit pioneered by Message Shapers

This realisation led Message Shapers Public Affairs to develop a unique methodology for measuring an industry association's resilience.

The work was borne from a series of organisational audits carried out by the Message Shapers team, often in conjunction with an advocacy audit.

Rather than look purely at financial resilience, we have taken apart the essential functions of a not-for profit organisation and created metrics for each of the following three criteria:

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Revenue. 
We look at financial reserves, the income mix, major member reliance and other factors relevant to the financial health of an association

Relevance.
Associations need to reflect the industry they serve. We track five metrics to understand how relevant an association is to its sector.

Reputation.
History can go a long way, but reputation is retained through proactive approaches to public affairs. 

We understand that

strong revenue

+ strong relevance

+ strong reputation

= resilience.

It's time to measure your resilience.

Using the tool we have developed, we have plotted the resilience of over 40 industry associations so far. We have analysed the sustainability of our clients and also other associations in their sector.