Message Shapers was founded by Justin Wastnage, who brings 20 years of experiences in the strategic communications sector.
Justin was the director of aviation policy at the Australian industry group Tourism & Transport Forum. In this role he led several successful policy campaigns for member companies. Core competences included visitor visa reform, border agency passenger facilitation, developing future airport concepts and the integration of public transport to airport precincts.
During this time Justin developed and implemented the Stakeholder Matrix methodology deployed by Message Shapers to identify and target key policy decision makers.
Justin is also a non-executive board member of Aerospace/Aviation Australia, the peak industry body for manufacturers and flight training providers in Australia.
Prior to this Justin had had over 10 years in aviation and travel journalism, including at Flight International, where he was the founding online editor and a former political affairs correspondent based in Brussels.
Justin’s early career was in technology public relations, working for Text 100 public relations in editorial communications.