Message Shapers - specialists in video advocacy
Message Shapers is a strategic communications agency specialising in video advocacy campaigns, policy research and community engagement
Video advocacy in collaboration with Vloggi
Our services
Message Shapers offers a modular approach to public affairs and strategic communications, with each item available à la carte or combined into a campaign fee
Bring your policy to life through video
In today's mobile world, infomercial explainer videos have become commonplace. Because we understand video and policy, we are expertly placed to develop 30- 60- or 90-second condensed versions of your policy asks in video versions.
Please note, acquisition of stock footage is an additional charge. We recommend using Vloggi to collect video submissions from your audience.
International policy comparison
Australia is a leader in policymaking, rather than an innovator. This is good for public affairs professionals, as it means there is a template somewhere in the world.
Our team of multilingual policy experts trawl through European, North American and other developed countries' legislative archives to find parallels to the reform your organisation would like to see.
The easiest is to compare within Australian states, with added complexity and translation required for some locations, as reflected in the pricing.
Award-winning pitch materials for any brand
Leverage the Pitch for $1m 2019 winner Justin Wastnage and his decade of experience crafting pitch materials for investors, customers and other pitch competition judges.
Justin is a certified master creator of KeyNote presentations, and can work across media including PowerPoint, Slides, video, static and interactive.
He will unpack your elevator pitch, your problem statement, solution and workshop your delivery.
Finding new solutions to your problems
If you need to know how your comms ranks as a serious contender for change, then chart a new course with our strategy roadmap.
Our methodology analyses the policy objectives of your organisation to gauge the likelihood of being adopted. We then plot a roadmap towards the adoption of your objectives as a campaign issue.
Our strategy roadmap is a campaign plan that analyses the objectives and plots the quickest route towards the adoption of your idea.
Mapping the influencers of policymakers
In any advocacy campaign your ultimate goal is to either change legislation or preserve the status quo. Getting the message right is part of the battle, but understanding who to target is another task.
Find your top 10
For advocacy organisations with limited resources, sorting the wheat from the chaff is a crucial part of the political engagement exercise.
Message Shapers applies a unique methodology to plot the 10 key influencers on any policy decision. In addition to ministerial portfolio holders, we plot every backbencher, departmental official and staffer to create a Who’s Who of your issue.
We can tailor then your message to each individual audience for maximum effect.
We currently offer this service at the Australian federal level and in New South Wales, Victoria and Queensland as well as New Zealand national parliament and New Caledonian national assembly.
Bring your comms to life with data visualisation
To stimulate a dialogue, a presentation of your organisation's view in a simple infographic is essential.
In order to articulate your message in a clear and simple way, a condensed, illustrative version of your report will be produced.
Targeted social media campaigns
Once you have settled on your killer message, you have to amplify it if you want to get heard. Today's social media channels take some of the pain out of the amplification task. Our team of social media experts feed the engines.
Policy submissions that leave an impression
When you take an issue to government, at some point you need a formal submission. But often an outside view is required to tighten, brighten and lighten the text and to clarify the objective.
This takes the research work from within your organisation and produces a condensed version of your ask. Our submissions are designed to leave a takeout in the minds of decision makers.
Product brainstorming
If you are an early stage start-up, with a brilliant idea, you may need help defining the product. When you’re an early stage business, you need to brainstorm your idea. We challenge your assumptions, ask the tough questions and propose ways of presenting your product.
Targeted website copy
Every website requires specific things. However, they all need a call to action, a way to galvanise customers and a clear message conveyed.
Our experts strip down the elements of your website to the bare essentials, then build attractive websites targeted at your core demographic, be that decision makers or the general public.
Available in multiple URL versions for A/B testing or bespoke campaigns.
Use your advocates’ own video clips
If you are building your video archive of supporters’ views, we will create and execute your video advocacy campaign from start to finish.
We are an exclusive partner with best-in-breed video submission software Vloggi and build and manage video advocacy campaigns with your campaign team .
You own all the video clips and have signed permission to re-use in marketing.